The “Very Pepe” campaign by Pepe Jeans London has debuted, and Bollywood actress Kriti Sanon is the brand’s new worldwide ambassador. The distinctive British brand’s varied aesthetic and Sanon’s audacious, independent sense of style are combined in this collaboration.
The advertising campaign showcases Pepe Jeans’ classic denim heritage with a modern touch, set against the bustling streets of West London. Pepe Jeans’ characteristic denim is used to bind together striking pieces including dark blue wash jumpsuits, leather jackets, and bohemian dresses in the Autumn/Winter 2024 collection, which combines retro influences and contemporary trends.
“Pepe Jeans has always stood for individuality and bold style,” said Sanon, expressing her delight. I’m excited to be a brand ambassador for a company that embodies my own style and introduces the world to London’s iconic fashion.”
The “Very Pepe” collection, which features denim-forward looks and smart-casual outfits influenced by West London living, will launch in two waves. In addition to online, a few Pepe Jeans stores will offer unique in-store experiences for fans to peruse the new range.
Pepe Jeans invites customers to enter the world of “Very Pepe” this season with confidence and style, as it continues to revolutionize fashion via its innovative blend of tradition.
